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Many beauty enthusiasts can look back and point to 2015 as a time when the beauty community in the digital space took off. The expansion of beauty on the internet, and more specifically, the availability of tutorials and how-tos on YouTube, means consumers are suddenly able to try and experiment with beauty products and trends from the comfort of their own homes. Beauty lovers began to widely buy products recommended by their favorite online celebrities and formed an online community led by influencers. At this time, the highlight is makeup, and it is heavy makeup. Beauty YouTube podcasters proudly showcase entire rooms of huge makeup collections, and regular consumers enthusiastically buy them.
Especially Skincare Buyers
How did it become popular? The makeup trend has persisted for a few years, but at the onset of the pandemic, skincare clearly came to the forefront of the Omega 3-7-9 Krill beauty scene. Masks and working from home have many putting makeup on hold. Caring for skin is a self-care ritual that can be performed in one’s own space, so it’s no surprise that it’s become even more popular now that we’re all stuck at home. But there’s also been a marked shift in attitudes toward beauty consumerism; there’s been more aware of being more environmentally conscious, and the power of mega-influencers to showcase their collections and encourage massive monetary purchases has clearly diminished. Consumers, especially skincare buyers, are becoming more savvy and purposeful in their purchasing decisions.
Lasting Skincare Routines
Skinfluencers with backgrounds in cosmetic science have emerged and are providing education on skincare ingredients and formulations. The combination of Web Care Face and these factors have led to a clear trend towards less bullshit in skincare marketing, minimizing skincare routines, and seeking multifunctional ingredients and products. Skincare minimalism is firmly established! how to scale down your skincare routine to make this clear, I’m not denigrating long-lasting skincare routines. You do yours! A multi-step routine works for many people myself included and can target numerous skin goals while offering skincare lovers a sense of relaxation and restoration. It’s fun to try different products and play with different textures and formulations. But the allure of reducing routines is also real.
