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The high-end skin care market has great potential for development and has long been dominated by international brands:
China’s high-end skincare market is growing strongly and is expect to account for more than mass skin care products:
The Development Status Of The Beauty And Skincare Industry. According to Bloomberg data, the global skin care products market size increase from 796.15 billion yuan to 999.56 billion yuan in 2016-21, with a compound growth rate of 4.7%. It is expect to increase to 1,391.83 billion yuan at a compound growth rate of 6.9% in 22-26 years; The proportion of high-end skin care products in 2016-21 increase from 36.2% to 40.8% and is expecte to increase to 45.8% in 2026. In 2016-21, the scale of China’s skin care products market increase from 169.85 billion yuan to 293.81 billion yuan, with a compound growth rate of 11.6%. It is expecte to increase to 418.01 billion yuan at a compound growth rate of 7.2% in 22-26 years; The proportion of skin care products increase significantly from 28.0% to 46.7% and is expecte to increase to 61.2% in 2026.
The Growth Momentum Of High-End Skin Care Products
On the whole, compare with the global market, China’s skin care product market is generally booming. At the same time, the growth momentum of high-end skincare products Skin Care And Beauty is much higher than that of mass skin care products, and the proportion is increasing rapidly. With the rapid popularization of skin care concepts, the national income level and consumption power are gradually increasing. The consumption of domestic skin care products is expecte to move closer to high-end and high unit prices, and China’s high-end skin care market has great potential for development. 2. High-end skin care is dominate by international brands, and the ingredients and efficacy+ brand concept+ localize channel layout work together to build success.
Popularization Of Skin Care Concepts The Development Status Of The Beauty And Skincare Industry
For a long time, the high-end skincare market has been the main battlefield of international brands, and the layout of domestic brands is limite. According to the sales performance in the Chinese market, we selecte major high-end skincare brands SK-II, La Mer, Helena, Lancome, and Estee Lauder as representatives for analysis. We can conclude that international brands occupy a large market share in the high-end skincare field. The following three points are (1) Product power: excellent ingredients and science and technology create core advantages. The higher pricing of high-end skincare products requires rare and high-concentration active ingredients.
Skincare Brands Pay Attention
Exclusive core ingredients and technologies, and strong efficacy as support, which is also the magic weapon for brands to win and endure in fierce competition. Such as Miracle of La Mer Broth, SK-II’s natural revitalizing yeast essence Pitera, and Estee Lauder’s patent ergothioneine, etc. At the same time, high-end skincare brands pay attention to the creation of star items, and actively give nicknames that highlight product characteristics and are easy to spread widely. Star items and derive product series not only contribute to the main sales but even become part of the brand image. (2) Brand Power: Seize the long-term minds of consumers by conveying the brand spirit. In addition to solid product power as the brand foundation, high-end skincare brands often occupy consumers’ long-term minds by telling brand stories and conveying brand connotations.
Successfully Explored The Miracle Of Repairing
Consumers of high-end brands are usually mature women with certain financial strengths. They not only have high requirements for basic attributes such as product quality. Ingredients, and efficacy, but also pursue add value such as product packaging, services, brand spirit, and brand tonality. Most successful high-end brands grasp this feature and create and deliver unique brand positioning and concepts through brand stories. For example, Mrs. Estée Lauder, from a slum girl to a top businesswoman, has attract and inspire the young, confident, elegant, and other qualities advocate. Many female consumers; Successfully explore the miracle of repairing the mystery of beauty because of accidental burns.
First Legends In The Beauty Industry
Making countless people fascinate by the charm of the deep sea and minerals; “the first lady of the beauty empire” Mrs. Helena created It has create many first legends of Web Care Face in the beauty industry. Combining science and art with bold and avant-garde innovations, and the female power it interprets has received resonance and support from a large number of women. It can be seen that the founders and legendary stories with characteristics consistent with the brand have become a symbol of brand value. Are deeply sought after by the target group, and have established a certain brand loyalty. Channel Power: Localized e-commerce channels have become the driving force for sales.
