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Skincare Brands Usually Focused Offline. In the past, the channel layout of high-end skincare brands usually focused offline. The counters in department stores used to be an important label for high-end brands. The layout of offline high-end department stores and self-operated stores can better demonstrate the luxury status of high-end brands. With the rapid development and continuous expansion of China’s e-commerce channels, the proportion of e-commerce channels in the skin care industry has increased year by year. Especially in the past two years, offline stores have been hit by the epidemic, and consumption habits have changed. Driving skin care products consumption to online channels further.
Skin Care Products Increased Significantly
According to Bloomberg data, the proportion of e-commerce sales of skin care products increased significantly by 16pct to 37% in 2016-21. High-end skin care brands Soothely Neck Massager successively set up official flagship stores on Tmall, using online live streaming as an important way to boost sales. Take the Tmall e-commerce platform as an example. Although mass skincare brands generally enter Tmall earlier than high-end skincare brands, after entering the e-commerce channel. The brand image of high-end skincare products appears to be close to the people and no longer unattainable. At the same time, it has touched more habits. Young consumers who shop online instead of buying at offline counters have expanded their consumer base and achieved impressive sales performance.
Skin Care Industry By Sales Skincare Brands Usually Focused Offline
According to Magic Mirror, in 2021, the top 10 brands in the Tmall skin care industry by sales are basically occupied by high-end brands. During the 2021 Double Eleven period, there are 7 high-end brands in the top 10 brands in terms of beauty and skincare transactions. Mainly due to the high prices of high-end brand products. Promoting nodes to conduct discount promotions is very attractive to consumers. 2. The demand for anti-aging is rigid, and skin care and medical beauty complement each other Anti-aging awareness continues to permeate young people, and anti-aging has gradually become a rigid skin care demand. With the rise of the beauty economy and the popularity of live broadcasts and short videos, consumers have received extensive skin care education. The skin care concept of “anti-aging as early as possible” has penetrated into the hearts of the younger generation born in 1995.
Decreased Skin Elasticity
The awareness of anti-aging among young people has generally increased. Become the main force of anti-aging consumption. The survey report on anti-aging attitudes of new youth released by New Oxygen and China Business News shows that nearly 60% of the respondents began to feel the pressure from aging between the ages of 20 and 30. The trend of anti-aging groups is becoming increasingly younger, and the demand continues to expand. The main manifestations of skin aging include skin thinning, and decreased skin elasticity. Weakened barrier function, fine lines and wrinkles, and pigmentation. The fundamental mechanism of skin aging mainly includes oxidative free radicals, glycation, and ultraviolet rays destroying collagen. Skincare Brands Usually Focused Offline.
The Skin Dull And Lose Its Elasticity And Toughness
The free radicals produced by the oxidation reaction, on the one hand, damage DNA and accelerate cell death, and on the other hand, attack cell tissue, resulting in the Web Care Face loss of skin collagen and destroying the skin barrier. Reducing sugars such as glucose and fructose undergo non-enzymatic saccharification reactions with collagen and elastin to form AGEs. Which changes the normal physical properties of collagen and makes the skin dull and lose its elasticity and toughness. UVB and UVA in ultraviolet rays are the cause of skin photoaging, which can reach the epidermis and dermis of the skin. Inhibit collagen synthesis, destroy elastin structure, and cause melanin deposition and other skin damage.
