For example, on Sephora’s website, there is an ingredients label section in product descriptions. The brand uses it to flag whether products contain controversial ingredients such as phthalates (used in plastics), parabens (a type of preservative), and sulfates (often found in hair care products). This is useful information for those looking for products without these ingredients. The store also has a Clean at Sephora logo for products that don’t contain controversial ingredients. Ingredient callouts on Sephora product pages You can also highlight if your products are vegan or cruelty-free skincare. Provide product testimonials and reviews There is no better way to prove that your product works than actual customer results.
Those Looking For Products
If your product is dermatologist tested, mention this on the product page, and maybe even add a badge or graphic to showcase it further. We can take another Brilliance SF Skincare example through Estee Lauder. The product description has a specific copy that highlights the positive benefits women of all races receive. Brilliance SF Skincare product description 2 Although the sample size is small and brands can be noted to be transparent about this, this still provides reassurance to customers. An easy way to get this type of feedback is to have customers leave a review, which has proven helpful in convincing buyers to make a purchase. It’s understandable if you’re concerned about negative reviews, but even less positive reviews build trust because they show that you didn’t edit or hide criticism.
Promote Skincare Products
Sephora took full advantage of this by allowing anyone with an account to leave a review. Sephora product ratings and reviews customers can not Beauty American only rate products and write what they think, but also include pictures of how the product affects their skin or hair. In addition, each user can share their own skin and hair type, so customers can be more confident that this review applies to them, too. You can also sort the products by highest rating. Put it all together, and Sephora’s customers are marketing themselves. How to Promote Skincare Products https://beautyame.com/ website Well, you know your brand and your customers, and you have a solid product description.