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Attitudes Toward High-End Facial Skin Care Products
Report Introduction
Mintel China Beauty And Personal Care Report. Wanting to ‘achieve better efficacy’ is the main reason driving consumers to use high-end brands. Showing that this should be the core of brand development and communication. Especially today’s consumers have more options to achieve effective results- they can pay premium prices for high-end products. Seek the assistance of advance technology such as beauty equipment.
In The Analysis Report You Will Gain Insight Into:
Mintel China Beauty And Personal Care Report. How to attract consumers to buy high-end brands at high prices Worth paying the premium price for Skincell Mole And Skin Tag corrector the emotional reward Still need to improve the effectiveness of the product. The use of high-end brand facial skin care products does not differ significantly by age group or city line. But users are more likely to be wealthy women because they want to show their social status and taste through products. This report explores consumer purchases from a brand perspective. Overall, Estee Lauder, Lancôme, Chanel, Shiseido, and Dior all enjoy the highest brand recognition among the high-end brands liste. Shiseido is the best at attracting new users of high-end products, while Estee Lauder has the most loyal customers.
Report Directory Mintel China Beauty And Personal Care Report
overview What You Need to Know Report Definitions Definition of Population Segmentation (Divide by Individual Monthly Income). Market and competition Consumers Department store channels are more closely associate with high-end brands than import brands Data 1: Characteristics of high-end skin care products, January 2018. Estee Lauder, Lancome, and Shiseido have the most loyal users Data 2: High-end brand recognition Awareness and penetration, January 2018. Sensory experience is the most satisfying consumer Figure 3: Satisfaction analysis of the most frequently use premium brands (by factor), January 2018. Emotional benefits are important data for premium brands 4: Reasons to buy premium brands, January 2018. High-end pricing is the main barrier Figure 5: Purchase barriers for premium brands, January 2018. Communication ingredient story is the first priority Figure 6: Purchase driver information for premium brands, 2018 January.
Our Views
How to attract consumers to pay high prices for high-end brands, Current situation, Implications, It is worth paying high prices for emotional feedback. The current situation, Implications Figure 7: Clarins’ marketing communication, China, 2018 Figure 8: Ocean Enigma and Sisley’s marketing communication, China, 2018. Still need to improve the effectiveness of the product, Current situation, Implications Figure 9: Estee Lauder Platinum Energy Double Diamond Essence with Black Diamond Truffle Extract, China, 2018. Online channels are catching up with department stores • If effectiveness cannot be enhance, consumers may migrate to beauty equipment. Figure 10: Price range of currently use facial skin care products, April 2017 Figure 11: Purchase channels for high-end products, November 2016. Big brands flock to e-commerce to make online shopping easier Figure 12: Duofan “Tmall new listing brand, China, 2018.
Ethical Factors Are Very Important
Rewarding yourself is the main reason to stimulate purchases. More concern about morality, especially among the wealthy Figure 13: Ethical factors very important to companies/brands (by consumer segment), March 2017. Improve efficiency with beauty equipment Figure 14: Attitude towards beauty equipment, strongly agree with %, July 2017. When it comes to launching high-end skin care products, China lags behind the world. Figure 15: New product launches in the facial skin care category (by brand price positioning), China and the world, 2017. But there are more new product launches 16: New products in the premium/luxury/premium facial skincare category (by launch type), China and the world, 2017. Comparative claims data 17: Top 10 new product claims in the premium/luxury/premium facial skincare category, China and the world, 2017.
Biotherm Live Face Series
Innovations that cannot be ignore, Aiming at new issues- dangerous skin Figure 18: Biotherm Live Face Series, China, 2017. The Rise of Cosmeceuticals Figure 19: Bobbi Brown Professional Repair Ampoule Series, China, 2018 Figure 20: Kiehl’s Skin Custom Combination Essence, China, 2018. Refuels night skincare Figure 21: Night Oil, China, 2018. Contains real flower petals Figure 22: Facial skin care products with real flower petals, China, 2018.
Technology enhances the sensory experience Figure 23: Lancôme Skin Repair Essence, China, 2017. Figure 24: Skin Philosophy Workshop Multi-effect Revitalizing Night Essence Cream, China, 2018 Figure 25: Estee Lauder Anti-Pore Elite Seawee Shake Water, China, 2017. Moisturizing microbeads Figure 26: Facial skin care products containing microbeads, Japan and China, 2017.
Skin Feel Is More Important Than Effectiveness
Offline channels remain critical for premium brands, especially when building brand image. Shiseido enjoys the highest penetration while Estee Lauder has the most loyal customers. Skin feel is more important than effectiveness, and Emotional appeal is important, but the focus of each age group is Different. Consumers in low-tier cities are equally likely to use high-end brands as in first-tier cities. The gradient in ingredient stories, Brand image determines product tone Figure 27: Characteristics of high-end skin care products, January 2018. Department stores are an important channel to show brand presence Figure 28: Characteristics of high-end skin care products (by city line), January 2018. Existing advantages of import brands.
Characteristic Of High-End Skin Care Products
High-end price and packaging are only auxiliary features Figure 29: Agree that price is higher than the average price of similar products is a characteristic of high-end skin care products (differentiate by age), January 2018. Estee Lauder is the most famous brand with almost 80% awareness Figure 30: High-end brand awareness and penetration rate, January 2018. Korean and US brands are popular among young people Figure 31: Brand awareness (by age), January 2018. Shiseido excels at attracting new users Figure 32: Premium Brand Entry Rate, January 2018. Different Consumer Profiles for Mainstream Brands Figure 33: Premium Brand Penetration Rate by Age, 2018 January. Nearly half of Estee Lauder users are loyal customers Figure 34: High-end brand return rate, January 2018.
Important Watershed For Some Brands Figure
25 years old is an important watershe for some brands Figure 35: Most frequently use high-end brands (by age), 2018 January. Shiseido and Sulwhasoo are more attractive to low-income earners Figure 36: Most frequently use premium brands by personal monthly income, January 2018. Consumers are most satisfie with the skin feel, and the degree of satisfaction goes beyond effectiveness Data 37: Satisfaction analysis of the most frequently use high-end brands (differentiate by characteristics), January 2018. High overall satisfaction of high-end brands Data 38: Most frequently use Satisfaction Analysis of Premium Brands by Brand, January 2018. Chanel Story Figure 39: Key Drivers of Chanel Overall Satisfaction, January 2018. Shiseido Story Figure 40: Key Drivers of Shiseido Overall Satisfaction, January 2018. Mintel China Beauty And Personal Care Report.
The Main Motivation Figure
Want to see better efficacy as the main motivation Figure 41: Reasons for buying high-end brands, January 2018 Figure 42: Estee Lauder Specialize Firming Essence, China, 2018. The product’s excellent efficacy and self-confidence are the best combination of data 43: TURF Analysis of Reasons to Buy Premium Brands, January 2018.
Consumers in their early 20s are susceptible to advice from others Figure 44: Reasons to Buy Premium Brands by Age, January 2018. Affluent women want premium brands reflecting social status figure 45: Reasons for buying premium brands, high and low-income earners (baseline), January 2018. Income level makes the biggest difference Figure 46: Percentage of non-premium brand users as a percentage of total users (by demographics), Jan 2018.
Interventional Skincare Series
No wonder price is a wall Figure 47: Buying barriers for premium brands, 20181 moons. Active ingredients are more convincing than exotic ingredients Web Care Face Figure 48: Purchase-driving messages of premium brands, January 2018. Ingredient stories also resonate with non-users Figure 49: Purchase-driving messages of premium brands by frequency of use, January 2018. Which factors best reflect good outcomes? Figure 50: Purchasing Drivers for Premium Brands, Better Function Seekers vs. All Users (as a baseline), January 2018. What factors help a brand stand out? Figure 51: Purchasing drivers of high-end brands, comparing those looking for innovative products with all users (for reference) January 2018 Figure 52: Akemi Glow Skin Care
interventional skincare series, China.
