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The First Bucket Of Gold In Beauty Makeup. Valentine’s Day may be the first node of the recovery of beauty consumption in 2023! “Future Traces Future Beauty” found that about a month before February 14th, Western Valentine’s Day, beauty brands and retail department stores have put in all their efforts to start marketing and stocking up. Yang Zhenghua, the founder of Shanglin Advertising Company, and a group of people in the channel believe that after three years of the epidemic, the potential energy accumulate by the brand may usher in a concentrate explosion on Valentine’s Day. “Future Traces Future Beauty” incompletely combe and found that in the week before Valentine’s Day, nearly 30 domestic and foreign beauty brands have launche a total of more than 100 Valentine’s Day gift boxes or limite products.
The Consumption Of Beauty Makeup The First Bucket Of Gold In Beauty Makeup
One-stop” solution to meet the needs of gifts at various prices As Generation Z has become the mainstream consumer group, the consumption of Soothely Neck Massager of beauty makeup on Valentine’s Day has also change unconsciously. There is no doubt that the most important main force in today’s consumer market is the new generation of young people heade by the post-95 generation. Compare with those born in the 70s and 80s, their characteristics are more distinct and vivid: they value individuality and connotation. Pay attention to the sense of ritual, and are more willing to pay higher consumption for loving and being love. Ability to make more “cost-effective” consumption decisions.
Beauty Brands Have Also Launch
In a survey by “Dimension”, 83.42% of the interview couples will prepare gifts for their significant other on Valentine’s Day, among which the most spent is 500 to 1,000 yuan, accounting for more than 20%. Among them, the post-95 generation has become the main force of consumption on Valentine’s Day, only 4.48% did not spend on Valentine’s Day, and the proportion of spending over 1,000 yuan is also at the forefront. Under such changes, beauty brands have also launche a variety of product portfolios and Valentine’s Day boxes in different price ranges according to consumer needs, providing a one-stop solution to consumers’ gift-giving needs at various price points.
Only Covers The Whole Category Of Skincare
For example, YSL launches a total of 8 kinds, including the “Star Two-color Gift Box”, “Lip Fragrance Gift Box”, “Night Queen All-Star Gift Box”, “Liberty Web Care Face Water Gift Box”, “Great Dress Gift Box”, and “ALL-IN Gift Box”, with prices ranging from 780 yuan To 5,590 yuan, it not only covers the whole category of skincare, make-up, perfume, and color fragrance combination, but also adapts to the consumption levels of mid-to-high-end, high-end, and luxury, allowing consumers to choose freely. Sisley has also subdivide into combination sets such as “Limite Color Fragrance”, and “Black Rose Limite”. Almighty Emulsion Cream”, “Plant Extract Cream”, “Perfume Series”, and “Lipstick Series”, bringing the brand’s star drainage product. Almighty Lotion” and high-end profit products “Black Rose Series” are covere.
