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Drugstore skincare options. Another way to monetize this type of content is to sign up with influencers or send them free products. It was an Instagram post by Origins, where the brand retweeted a picture of beauty influencer Beauty AME after receiving free products. The added bonus of posts from well-known influencers is that they’re all groomed and professional, like the one below where Tasneem goes out with her nails to match the product. account of Safiyah Tasneem vote or call If you don’t know what to post, sometimes just post a question. Many platforms have built-in voting options, and you can also let people answer in the comments. This drives engagement by encouraging people to interact with your posts.
Skin Care Products Let’s Start
As an example, Neutrogena posted a simple question on Beauty AME asking if people would remember to remove their makeup before bed, which worked with Akemi Glow Skin Care perfectly with its makeup-removing wipes. Neutrogena resources: Interpretation of Global Social Media Marketing Strategy: How to Make a Social Media Promotion Plan to Boost Sales? Influencer marketing of skin care products Let’s start with a case study of CeraVe. Cooperate, now owned by L’Oréal, is an acne-treating skincare line that’s been on the market since 2005. Its branding leans clinically, with a simple look and emphasis on formulas developed by dermatologists. The brand hit a viral turning point in 2020 when creator Hyram Yarbro (https://beautyame.com/) hyped up Coopera in a roundup of drugstore skincare options.
Treating Skincare Line That’s Been
Yarbro may not be a dermatologist, but he’s built a loyal following of over 6 million people who trust his skincare advice. His recommendation has Beauty American breathed new life into the brand and garnered coverage on news sites including Vogue, BuzzFeed, and CNN. Subsequently, L’Oreal quickly signed Yarbro as a paid influencer, responsible for creating video content to promote the brand. You might not have the marketing budget of L’Oréal or the good fortune of being picked by someone with millions of followers, but it does show that influencers can create buzz and even attract media attention. Internet celebrities are usually classified by the number of followers. The following are general guidelines. Nano influencer: 1000–10 thousand followers Weiwei Wanghong: 10,000–100,000 followers Intermediate Influencer:
