There Are Differences In Skin Characteristics. The high-end anti-aging market is mainly occupied by international brands, while the layout of domestic brands is limited. Taking the price of 30ml anti-aging essence as a comparison standard. Many well-known international brands such as estee lauder, Lancome, SkinCeuticals, SK-II, Secret of the Skin, and la mer are priced at more than 600 yuan. Domestic brands represent Winona, Proya, Marubi The price range is 250-500 yuan. It can be seen that there is a certain gap between domestic brands and international brands in the pricing of anti-aging products. At present, there is a lack of skincare brands that specialize in anti-aging in the market, but most of the star products of international brands focus on anti-aging, and most of the categories are essences and creams.
There Are Differences In Skin
For example, anti-aging essences include Shiseido’s Red Kidney, Estee lauder’s little brown bottle, Lancome’s, Little black bottle, and anti-aging creams include SK-II Big Soothely Neck Massager Red Bottle, La mer classic cream, Helena’s black Bandage, etc. Both use exclusive active ingredients to build the core competitive advantage of the product, and the price is positioned at a high level. In the past, there were few domestic brands in the high-end anti-aging field, mainly due to the following three reasons: (1) There are differences in skin characteristics between Eastern and Western people, and the rise of national anti-aging awareness is relatively late. Dermatological research results show that there are great differences in the cellular structure and skin phenotype of the.
Anti-Aging Skincare There Are Differences In Skin Characteristics
Eastern and Western populations with age, resulting in different aging patterns and processes. Western women usually appear 10 to 20 years earlier than Eastern women. So in the past, the demand for anti-aging in the Chinese market was smaller than that in the Western market. (2) The technical barriers of anti-aging skin care products are high, and the research and development strength of domestic brands is relatively insufficient. Anti-aging skin care products have high technological content. Due to the impact of demand, domestic brands started late in anti-aging skin care products. International brands have a long history of research in the field of anti-aging and have obvious technological advantages. There Are Differences In Skin Characteristics.
Most Anti-Aging Skin Care Products
Anti-aging products have high requirements for the purity and efficacy of ingredients, and high-end pricing makes consumers prefer international brands. Most anti-aging skin care products are essences and face creams. Compared with lotions, lotions, facial masks, etc., the types and concentrations of active ingredients added to face essences and face creams are relatively high. At the same time, research and development are difficult, and the extraction process and formula are strict. Therefore, anti-aging skin care products are usually more expensive, and many consumers prefer to trust international brands with decades of research and development history. In recent years, the advantages of domestic skincare brands have gradually become prominent. They are expected to enter the high-end anti-aging products to fill the gaps in the brand matrix.
Anti-Aging Has Become Younger
At present, the above-mentioned factors that restrict the development of domestic brands in the high-end anti-aging field are constantly weakening. Domestic brands are Web Care Face growing rapidly and have great opportunities in the high-end anti-aging field. (1) Due to consumption upgrades and extensive mental education from online media, consumers’ awareness of anti-aging has risen. At the same time, the demand for anti-aging has become younger. The ever-expanding domestic market demand has attracted domestic brands to enter this field. Domestic skin care products pay more and more attention to technology. The research and development capabilities of leading companies have been significantly enhanced. In the past, the comparative advantage of domestic brands lay in channels and marketing capabilities.