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Beauty Has Become A New Force Driving. Light medical beauty has become a new force driving the growth of the medical beauty market. A few days ago, the “2022 Light Medical Beauty Consumer Satisfaction Report” (hereinafter referred to as the “Report”) released by Yunchuang.com showed that 40% of consumers expressed dissatisfaction with Light Medical Beauty. Light medical beauty is a new concept of skin care through non-surgical medical means. It belongs to non-surgical medical aesthetic micro-plastic surgery and involves many categories, such as laser, radio frequency, injection perfusion, biotechnology, chemical peeling, etc. The “Report” studied a total of 610,000 pieces of data related to the light medical and beauty industry on multiple platforms such as Xiaohongshu, Sina Weibo, Douyin, and Kuaishou from January 1 to December 31, 2022. In-depth analysis of emotional attitudes.
Beauty From High To Low Is Face-Lting Beauty Has Become A New Force Driving
Face-lifting and freckle-removing projects attract a lot of attention. The “Report” shows that consumers’ demand for light medical beauty from high to low Soothely Neck Massager is face-lifting, freckle removal, acne removal, anti-aging, and wrinkle removal. Face-lifting has become the most popular light medical beauty program for two consecutive years. No matter the anti-aging items based on photoelectric equipment consumption, or the face-lifting and anti-wrinkle items based on botox consumption, they all claim to have the effects of thinning, firming, and shaping the face. Many medical and aesthetic institutions also often use Botox or face-lifting injections to attract consumers.
Medical Skin Care Products
Satisfaction with injectable items is low, The survey is divided into injections (microneedles, water-light needles, regeneration), optoelectronic devices, and post-operative care products (mechanical brands such as dressings, repair creams, or medical skin care products) by the project. Although face-lifting injections are the signature items of many medical and aesthetic institutions, from the perspective of monthly changes, the overall satisfaction of consumers with injection items is relatively low, except for February, May, September, and November 2022 when it exceeds 50%, and the rest of the months were lower than 50%.
Wrinkle-Removing Needles
Digging deep into consumer opinions, the survey found that consumers are less satisfied with products such as face-lifting needles, shoulder-thinning needles, leg-slimming needles, and wrinkle-removing needles, mainly because they are worried about product safety. For photoelectric projects, consumers mainly focus on anti-aging functions and prices. The monthly average satisfaction rate is 54% but fluctuates greatly. From May to July 2022, the satisfaction rate will drop significantly, mainly due to a large number of consumers complaining about photorejuvenation. Or anti-blackening, itching, or redness after laser treatment.
The Experience Of The Laser Project
From the perspective of subdivided items, consumers’ satisfaction with items such as ultrasonic guns is relatively low. In-depth digging found that consumers mainly criticized the experience of the laser project. Some consumers said that after finishing the project, they felt obvious pain, and even blisters, redness, etc. For the ultrasonic knife project, consumers mainly complained about its low-cost performance. For post-operative care items, the average monthly satisfaction rate of consumers is 59%, with a peak of 68% in May. Information asymmetry makes consumers lack trust in the industry.
For Light Medical Beauty Projects
The survey found that the specific problems reported by consumers are mainly focused on dissatisfaction with the efficacy and experience of light medical aesthetics projects. Medical aesthetic institutions or doctors do not have qualifications. Merchants make false propaganda about qualification honors, product efficacy, and plastic surgery effects. The scientificity, legality, and safety of medical aesthetics are still relatively limited. Market chaos and information asymmetry make consumers have insufficient trust in the medical aesthetics industry. Nearly 40% (39%) of consumers are dissatisfied with the medical aesthetics industry. For light medical beauty projects, the main disadvantages are single efficacy.
Beauty Project Has Doubts About The Effect
Low-cost performance, and “sequelae” after surgery; for medical beauty institutions, consumers often report problems such as incomplete licenses. Inconsistent qualifications of practitioners, poor service attitudes, and false publicity; From the perspective of marketing, there are many problems with counterfeit and shoddy products and single sales channels. In addition, some consumers who have not experienced the light medical beauty project have doubts about the effect and item matching of the light medical beauty project. For example, some netizens commented, “Medical beauty projects are not cheap after all.
Product Standard Transparency And Improve
Can you see the effect immediately after finishing the treatment? Don’t spend so much money and it won’t work.” Some netizens are worried, “Can the water Web Care Face light needle be used together with Botox? Will there be any side effects?” The “Report” shows that for institutions engaged in light medical beauty business, consumers expect them to improve their professionalism and branding level; improve their service attitude and service quality; accelerate the promotion of product standard transparency and improve the overall systematization level of the industry.
