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What New Trends In Beauty And Skin Care. When double eleven is approaching, “All Girls’ Offer 2” was quietly launched on Bilibili and Weibo. One day after the release of the pilot film, the number of views on Weibo reached 3.7 million. Two hours after it was launched, the data showed that 40,000+ people watched it at the same time. In just 3 days, the series had over 10 million views on Bilibili. Giving domestic products a chance to showcase is also the highlight of this variety show. In this issue, let’s take stock of the domestic brands in offer2. Image source: Market intelligence compilation by Magic Mirror For domestic brands with outstanding performance. Magic Mirror has also observed some trends: Trend 1: Under the new regulations. Ingredients promotional rolls and formula promotions have become new selling points From 2016 to 2020.
Consumers’ Skin Care Concepts
The ingredient party has gradually emerged and occupied the mainstream. In 2021, the next era of the ingredient party will begin to deepen the subdivision of Skincell Advanced functional ingredients and focus on large single products. During the period from 2016 to 2020, consumers’ skin care concepts have gradually matured, and their understanding of cosmetic ingredients has gradually deepened. Judging from the product titles in recent years, beauty and skin care products will basically carry ingredient words and efficacy words. So from the data point of view, the platform will also calculate the sales trend of each ingredient. Figure 1 is the popular ingredient calculated by the magic mirror-beauty Skin care heat map.
This Also Makes The Faction Party Continue New Trends In Beauty And Skin Care
Figure 2 is the Top 50 ingredient heat list produced by Huo Suan Su. Image source: Magic Mirror Market Intelligence Image source: Huge calculation However, this also makes the faction party continue to expand. Leading to more and more criticism of the faction-only theory. Behind the efficacy of cosmetics, the ingredients are only a part of it, and there are technical supports such as craftsmanship and formula. For the publicity point of ingredients, Magic Mirror has insight into some changing trends. The transition from industry ingredients to brand ingredients; Brand ingredients transition from international brands to domestic brands/emerging brands. High-value ingredients from bright ingredients to basic ingredients Transition.
Improve Brand Value
The transition from a single component to a compound component; The transition from an extracted component to a green synthetic component. Today, with strong regulation of efficacy claims, many brands are trying to change. Taking the lead in trying to transform from the “ingredient party” brand to the “formulation party” brand and “evidence-based party” brand. Hoping to attract more consumers with differentiated products, Improve brand value. However, complex formula information is difficult to communicate efficiently. The formula is one of the technical barriers to skin care products. How to make formula publicity vivid and prominent without publishing too much formula information. What New Trends In Beauty And Skin Care.
The Skin Can Become Healthier Skin Again
So as to successfully attract consumers and build consumer awareness? The solution given on a case-by-case basis is to start from the needs of consumers and display them. The highlights in the formula that best meets the needs of consumers. Take Zhuben’s new product-Budan Jasmine White Tea Xiaoyu Bottle as an example. The concept of the Xiaoyu bottle is to repair the skin source so that the skin can become healthier skin again. Instead of improving the skin after there are problems. Therefore, the formula design idea of the Xiaoyu bottle is divided into three parts around the muscle-derived repair. Muscle-derived cells, basal layer, and stagnant aging cells that slipped through the net. The first step is to revitalize the muscle-derived cells and promote the vitality of the muscle-derived cells.
Good Growing Environment
The second step is to provide more nutrients for the muscle-derived cells by supplying the base layer. The third step is to purify the stagnant aging cells and provide more skin cells. Good growing environment. Image source: Zhuben Tmall Shipbuilding Store For the muscle-derived cells themselves. The ingredients of the formula are jasmine, jasmine leaves, edelweiss, and sea fennel. These four are all callus extracts, which have higher active substance content and efficacy than ordinary plant extracts. Combined together, it also forms its unique 4Co-Recel technology. For the basal layer, the formula ingredients given one by one are Alpine ginger leaves. Horse chestnut, and evening primrose to stabilize the basal membrane. For aging cells, the ingredients of the formula given here and there are skin self-purification peptide Col17-key.
Both Long-Acting What New Trends In Beauty And Skin Care
Which simulates the self-purification pathway of type 17 collagen and activates the skin’s self-purification program. Image source: Zhuben Tmall flagship store With such a combination of recipes displayed. The purchasing interests of consumers are also clearly explained. In addition, this new product Chujian Breathing Essence Double Extract Oil Emulsion uses the theory of cellular respiration. To explain the anti-aging ability of the formula. Image source: Zhuben Tmall Shipbuilding Store Trend 2. Both long-acting and large-volume single products must be grasped After the success of Priya’s large single-product concept. Many brands began to imitate it. Magic Mirror mentioned in a previous article that large single products can be judged from four dimensions.
Activates The Skin’s Self-Purification Program
Product sales have the ability to increase steadily; Products have stable pricing capabilities; Products have the ability to continuously optimize and iterate. The product has the ability to drive the sales and reputation of peripheral series products. A certain product of some brands sells well, but it does not meet the requirements of large single products. The reason is that in addition to market indicators such as sales, sales, and prices. Large single products need to be supported by continuous culture/ideas. In addition to stable sales and stable prices. Large single products can also be further divided into long-term large single products and large traffic. Single products by virtue of their continuous optimization and iteration capabilities.
The Main Line Product
Rely on their ability to drive peripheral products to further divide It is the main line product of the category and the sub-line product of the category. From the data of the Tmall platform, the sales of the Proya double antibody series from January 2020 to September 2022 are 1.658 billion yuan. The sales of the Proya ruby series from January 2020 to September 2022 are 15.40 million yuan billion. Although both anti-drug and ruby are large single products, in the product line of large single products. There are still long-acting large single products and large flow single products. Image source: Magic Mirror Market Intelligence. The offer given by Proya in offer2 is to buy 50ml of double 11 dual-antibody essences for 319 yuan and get 110ml. What New Trends In Beauty And Skin Care.
Support For Brand Professional Cognition
Also give a 5g ruby mask sample + 7 pieces of dual-antibody mask, while the previous gifts are the most basic moisturizing mask. The unit price of the dual-antibody mask is 35 yuan per piece. This time, 7 pieces of masks will be given away on Double 11, which has exceeded the number of masks in a box. In terms of categories, beauty, and skincare has main-line categories and sub-line categories. In the perception of users, certain categories represent the professionalism of the brand. They are often the commanding heights of category prices, which can provide a wider pricing range and support for brand professional cognition for subsequent product extensions. In the core category, the commanding heights of essence lotion cream, and eye cream.
Extend To Essence Creams
Brands that start from the essence will gain the best potential when extending the product line and have high user acceptance. Which is basically consistent with market observations. Brands that start with eye creams will gain a certain amount of potential. But when they extend to essence creams, there will be a certain amount of cognitive pressure from users. This time, when you buy dual-antibody essence and get a free dual-antibody mask, Magic Mirror speculates that as a sub-line mask product. Priya’s dual-antibody mask may need product upgrades, or the life cycle may start to go down. As a series of products brought out by the double-antibody essence.
The Double-Antibody Mask Itself Is Positioned
The double-antibody mask itself is positioned as a “big-flow single product” rather than a “long-lasting large single product”. Draining, harvesting, and maximizing profits in a relatively short period of time is the mission of this product. From the timeline, the double-antibody mask was launched in the era of double-antibody 1.0. The double-antibody essence has been upgraded once last year. But the double-antibody mask has not been upgraded so far. In this case, the double-antibody mask may be a spiral upgrade. Proya will continue to launch new high-flow single products that meet the current trend to replace the double-antibody mask. Trend 3: Fighting against the bosses at the beginning of the year. Brands have deployed one after another Anti-aging is a hot topic in recent years.
External Factors Such As Ultraviolet Light
Internal and external factors such as ultraviolet light, sunlight, pollution, anxiety, and daily life are important factors for aging. To fight age, the best thing is to prevent it before it happens, such as by blocking ultraviolet rays. Preventing pollution, and reducing anxiety. After wrinkles and sagging appear, it usually takes a long time to reverse the effect with skin care products, and the effect is difficult to guarantee. After all, skin care products are icing on the cake, not a gift in the snow. Aging is a gradual process. Most of the aging-related symptoms of Asians appear after the age of 30. Therefore, in the beauty and skincare industry. It is believed that the age of 20-30 is a very good aging prevention interval. That is a reasonable time period for anti-aging. For the anti-aging area, domestic and foreign brands have launched one after another. What New Trends In Beauty And Skin Care.
Light For Sensitive Skin Anti-Aging
The domestic brands in offer2 have also made various product line layouts in the anti-aging scene: Proya morning C evening A series. Winona light for sensitive skin anti-aging Yan series, Quady 5D series, Zhuben Chujian series, Xiangyi Herbal Rhodiola series. Natural Hall Xiaoziping series, etc., give consumers a wealth of choices. Image source: Tmall flagship store Among all the brands, Youshiyan has a different approach. Led by the Skin Chronic Disease Management and Health Promotion Branch of the China Anti-aging Promotion Association. Under the leadership of more than a dozen doctors and experts in professional fields such as dermatology. What New Trends In Beauty And Skin Care.
Human Skin Aging Evaluation Criteria
Youshiyan, as the team leader unit and a number of well-known companies in the industry, jointly participated in the formulation of ” Human Skin Aging Evaluation Criteria”. Which is also the first human skin aging evaluation standard in China. What New Trends In Beauty And Skin Care. Image source: National Group Standards Information Platform In this standard. Not only the clinical manifestations of skin aging, image evaluation, image evaluation. Physiological parameter change trend evaluation, and histological parameter evaluation, but also many molecular indicators (mitochondrion-related HO-1, NQ01, GCLC, etc. Inflammatory aging related to IL-1, IL-6, TNF, PGE, etc). This evaluation standard is very useful for consumers who want to know the principle of skin anti-aging.
Evaluation Standards For Human Skin Aging
As well as researchers and institutions in the field of anti-aging who want to design experiments for anti-aging-related characterization. Image source: “Evaluation Web Care Face Standards for Human Skin Aging” Summarize Whether it is scientific research technology. Traffic content, or product layout, are all important parts of the product link. Domestic brands have already started a system layout that is consumer-oriented, with basic research as the underlying logic. Scientific research for quality, and quality for brand building. The beauty and skincare market is still full of uncertainties, and in the end, it must be a victory in the long term. This article is reprinted from Mojim Market Intelligence, which has been authorized, and the copyright belongs to Mojim Market Intelligence. It cannot be reproduced or translated without permission. What New Trends In Beauty And Skin Care.
